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What's the one thing your business can’t lose?

by Jennifer Berkowitz
Oct 22, 2025
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Every business has one.

A single weak link that, if removed, could bring everything to a halt.

For some, it’s a supplier. For others, it’s one key employee, a system, or even a customer relationship that the business relies on too much. If you lost it tomorrow, could your business keep running?

I was reminded of this during a story about David’s Protein Bars. Their founder, Peter Rahal, realized early on that their most critical ingredient came from just one supplier: Epogee. He knew if that supplier couldn’t keep up, the entire business could collapse. So, he made a bold move: he bought the supplier.

That’s what protecting against a bottleneck looks like in the real world. It’s not about growth being slow, it’s about fragility.

Most CEOs are so focused on sales or operations that they miss the deeper risks sitting right inside their business. A bottleneck isn’t always visible until it’s too late.

That’s why I built this tool to help you find it before it finds you:

Download your Find the Bottleneckā„¢ Worksheet

Our free resource walks you through identifying where your business is over-dependent, on a person, supplier, or process so that you can build real resilience. Once you see it, you can start creating backup plans or strategic shifts that make your business stronger.

We’re gathering insight from CEOs like you to make sure what we build next inside Freedom Goal Group actually creates real change, not just more information.
I want our programs to spark the kind of transformations that help you feel calmer, clearer, and more confident leading your business.

If you lead a team, please take 5 minutes to share your experience.

ā˜• The first 100 qualified CEOs and C-level leaders will receive a $5 Starbucks gift card as a thank-you. 

Take the Quick Survey Here

If you’ve been thinking about how to strengthen your rising Operations Leader, the results coming out of our Level Up Operations Accelerator have been incredible.

Here’s what some of our Operations Leaders are saying:

ā€œThat was awesome. My aha moment was realizing I’ve been playing the victim, and I need to flip the script.ā€

ā€œThis exercise was so valuable. My phrase to close: Don’t be the hero.ā€

ā€œIt was awesome to meet everyone and realize we’re experiencing similar problems. I’m excited to go solve this together.ā€

We’ll be opening doors soon for the next cohort.
If you have an operations leader who could benefit from more confidence, stronger leadership skills, and better alignment with your vision, reach out and I’ll share the details.

Every leader has blind spots. The smart ones find them before they become disasters.

Here’s to building a stronger, more resilient business…one that can weather anything.

To Your Freedom!

Jennifer and the Freedom Goal Group

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